The Other Ideas Art Digital Products and the Creative Brain Yonatan Levy 9789659260607 Books
Download As PDF : The Other Ideas Art Digital Products and the Creative Brain Yonatan Levy 9789659260607 Books
Ideas. We all have them. But what makes some ideas better than others? How do we figure out which ideas will work and which ones we can let go? How do we take an ordinary idea and hone in on its very best parts? More specifically, how do we take an idea and transform it into a groundbreaking digital product? Yonatan Levy is a product leader with over a decade of experience in digital product development; he is also a classically trained artist who has exhibited his works in Europe, Israel, and Hong Kong. In his first book, Levy shares with us his own arsenal of time-tested techniques that fuse artistic perspectives with the dynamic demands of today’s high tech industry. Twenty-four of Levy’s original sketches accompany his text. The Other Ideas isn’t an industry how-to book; Levy doesn’t believe in a “one size fits all” approach to capturing our most unconventional and powerful ideas. Rather, in each of his vignettes, Levy invites the reader into a discussion designed to foster creativity and incubate innovation. He explores how to embrace uncertainty, avoid complacency, dismiss the obvious, welcome accidents, love our craft, summon inspiration, and—most of all—use work itself as the holy grail of creativity.
The Other Ideas Art Digital Products and the Creative Brain Yonatan Levy 9789659260607 Books
This book is a must read for entrepreneurs, product managers and C-Level managers.I read the book at a time when I needed it’s inspiration as I’m currently looking for a product manager to my Start Up.
I have learned a lot on which type of a person I should look for.
Yonatan wisely manages to peal the layers of this so important profession.
He does this with day to day samples from the heart of the Start up nation.
The book is breaking down the building blocks that form the Product Manager’s profession.
With the help of a versatile professional and personal background combined with real life case studies, it explains very well the psychology of fear behind exploring ideas that go against the flow. Hence, “The other ideas”.
Yonatan’s artistic background adds color to the book and emphasize the similarities between Product Management world and art.
It only hit to me half way reading this book that a good Product Manager is after all an artist that creates stuff.
This book is a trigger for entrepreneurs to get back to the secret folder where we keep all the crazy ideas and do something with them!
I re-explored mine this morning.
Some parts of this excellent book might not be revolutionary or new to the reader. in some parts of the book I said to myself, “…yea I know that” Or “…yea this is obvious, I would do the same” but when you finish the book you understand Yonatan has managed to gather the perfect mixture of thoughts, feelings, case studies and self-experience to create a Product Manager must have handbook.
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Tags : The Other Ideas: Art, Digital Products, and the Creative Brain [Yonatan Levy] on Amazon.com. *FREE* shipping on qualifying offers. Ideas. We all have them. But what makes some ideas better than others? How do we figure out which ideas will work and which ones we can let go? How do we take an ordinary idea and hone in on its very best parts? More specifically,Yonatan Levy,The Other Ideas: Art, Digital Products, and the Creative Brain,Yonatan Levy,9659260601,Business & Economics Decision-Making & Problem Solving,Self-Help Creativity
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The Other Ideas Art Digital Products and the Creative Brain Yonatan Levy 9789659260607 Books Reviews
As a marketer, I spend a lot of time working on improving various aspects of my trade, improving the creative process is a key factor for anyone let alone marketers.
The problem is many books I have read on the subject were nothing but fluff with many theories and nothing concrete, but not "The Other Ideas" this book is not only a great read, literally couldn't put it down, but its full of insight you can actually implement. If you are looking for a book that's both riveting and will leave you questioning your preconceptions of creativity and fuel you with excitement and a practicle toolset to take your creativity to the next level, this book is the one!
This is a must read for anyone building a product. Written amazingly simple and has fantastic examples to back up the methods. Very easy to apply to day to day work in multiple fields.
A refreshing and original book on innovation, written by someone who has created products that people love. It is required reading if you want to build a breakthrough product.
Amazing!!
WOW! This book is so inspiring! Every chapter gave me tons of practical new ideas for creative thinking, creative process and creative state of mind. This book is a must for every entrepreneur, business owner and every person who’s struggling with creativity!
Unique approach to entrepreneurship, product management, and life in general. Although the book may be written for those wanting to create a new product, the advice resonates with anyone who is interested in creativity and problem solving. It’s a fantastic book and I have already adopted a few principles that Yonatan offers into my life. Loved it!
This book is a must read for entrepreneurs, product managers and C-Level managers.
I read the book at a time when I needed it’s inspiration as I’m currently looking for a product manager to my Start Up.
I have learned a lot on which type of a person I should look for.
Yonatan wisely manages to peal the layers of this so important profession.
He does this with day to day samples from the heart of the Start up nation.
The book is breaking down the building blocks that form the Product Manager’s profession.
With the help of a versatile professional and personal background combined with real life case studies, it explains very well the psychology of fear behind exploring ideas that go against the flow. Hence, “The other ideas”.
Yonatan’s artistic background adds color to the book and emphasize the similarities between Product Management world and art.
It only hit to me half way reading this book that a good Product Manager is after all an artist that creates stuff.
This book is a trigger for entrepreneurs to get back to the secret folder where we keep all the crazy ideas and do something with them!
I re-explored mine this morning.
Some parts of this excellent book might not be revolutionary or new to the reader. in some parts of the book I said to myself, “…yea I know that” Or “…yea this is obvious, I would do the same” but when you finish the book you understand Yonatan has managed to gather the perfect mixture of thoughts, feelings, case studies and self-experience to create a Product Manager must have handbook.
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